Getting more reviews is necessary the moment a competitor—even one with a worse product—starts outranking you because they have a higher review volume. It becomes critical when "trust" is your metric, and you are losing sales to a competitor simply because a DMV inquiry on Google looked at both profiles and chose the one with the freshest, most authentic 5-star feedback. If you have been in business for 10 years but only have five reviews, or if a negative review or two has tanked your rating, your authority is fractured. A review strategy is required if you want to scale your trustworthiness without scaling your staff and maintain a 5-star reputation in a hyper-competitive market like Central Maryland.